Client: Tesco Stores plc
Tesco commission The Juice to virtually prototype entire store designs before commencing the construction stages of a scheme. The Denton ‘non-food’ store was a landmark scheme situated within a retail park and The Juice were asked to create an interactive model of the internals and entrance area. Using real-time interactive technology, designers at Tesco were allowed to navigate around a VR model of their store using mouse and keyboard in a similar fashion to that of a computer game. The Tesco team were given the ability to visualise and resolve design issues accurately and efficiently with minimal cost and timescale implications.
The Denton store was launched in August 2005 and continues to trade successfully.
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